Strategies for Family Communication

Strategies for Family Communication INTRODUCTION TO COMMUNICATION Introduction A family is the important structure of any society and happy families can make a happy society. Every human being wants to live in a happy environment as a family is the place where people will find the achievement of their life time. Modern families often face multiple relationship issues which have begun contributed from the changed of lifestyle and poor relationships within the family members. Communication is the key to build a cheerful family. Talking with each other in the family and having frequently family gathering could help in keeping the relationship closer. Even between the couples, talking can release the tensions and promotes the affection closer. Never argue or shout at each other unnecessarily which can make the relationship worse. (ProKerala, 2014) Understanding the function of communication within the family will help us to avoid conflict and maintain good relationship. Certain conflicts could arise when family communication barriers are exists. Individual need of the family members cannot be reached all the time. This means that we have to make some compromises to fulfill the needs of others. Compromising does not mean that we have lost and the others in the family have won, but through this we can create a new solution to harmony. Be a good listener and acknowledging and respecting opinion of the other, could make a difference within the family members. Beth Lee, (2013) Family Tree Family communication My family is an average family in its size. It’s is comprises with my parents, me, my wife and my two daughters. We can define ourselves as an extended family. Both my daughters are grown up now. During their childhood, they grow in the environment where their grandparents are there to teach them the way of life how it is supposed to be in the nature. They taught them the way of respecting elderly people in the family. My relationships with my daughters are just like a friend. They learn through the way how my relationship with my parents. My children’s always like to share things that happened in their school every day. This keeps our relationship even closer compare to any other family that I know off. When the parents are there to listen and understand their needs, the relationship with the children and parents will be greater. My parents passed away 18years ago and it is probably one of the hardest things that I have to tolerate. Keeping myself positive, I can always say that I will be forever thankful to him for giving me the happiest childhood’s days that not many of them can get. My farther is my superhero, my light, and my role model. In my family, I have improvised the family communication compare to my old time. It is no longer parents and children relationship. We try to be their friends and share their problems with us. This is best way to keep them together and prevent them from getting wrong advice from their friends which can lead them to a wrong direction. Communication in the family is very important to determine how the relationship is going to be between the family members. Growing children requires more attention and proper guidance. We could manage the obstacles ahead by keeping calm and discuss with them on the problem and provide possible solution to solve them. Children nowadays would like make their own decision compare with like old days where parents decide for them. As a parent, we should be able to provide multiple solutions and help them on decision making which is good for them. We also should explain the consequences of making wrong decisions to them. The challenges that all parents may face is to make them convince on the suggestion that they give. The best way is to use live examples from similar cases which can relate to the situation. This only can be done when we can have proper communication link with them. Most of our children are facing many challenges in their schools. It may come from their friends, teaches or from their studies itself. They might not understand the subject they study or it is very challenging to them. We as parents should always keep an eye on them and communicate with them whenever we see their body language is changes. Help them to find other resources to help them to understand the problem that they are facing. It is again comes back to the communication factor. If we are not able to communicate with the children well, than we could not find out the problems and the solutions as well. A family communication process derived from the interactive relationship and interdependence among the family members. This is a hardest process and it has been practicing from the day one. In the family communication concept, there are several important things that we have to observe to establish a happy family. As quoted by Little John (1983), â€Å"there is no such thing as an ideal family in this world†. It is only a communication process in the family which determine the results of both happy and sad experience in their family. Communication happens when the family members are willing to interact and share their feeling with the family members. Normally a healthy family will attempt to maintain the closeness and handle any conflict in the family. Immaterial of being any form of a family, communication plays an important role in determining the quality of the life in this world. Ways to bridge generation gap among family members Generation gap between the family members is the major problem that is hard to digest. It is very difficult to compare with those people growing up in 1960’s with the one in this latest generation. The cultures that the parents practiced during old days are no longer applicable and not practical for this generation. Our children’s clothes are too weird and their music is too loud and although they are speaking English, we simply cant understand a word what they speak. We might be on the wrong side of a generation gap. Cross the distance by remembering how much the children wanted to be understood by their parents when they were grown up. Normally it no a requirement to like or even understand what’s happening surrounding but our children tastes it. Communicating regularly with our children is one of the best ways to bridge the generation gap, as coated by the â€Å"American Psychological Association†. Listening and talking are essential elements to build good relationship between parents and children’s. As parents, we have to show our children that their interests are ours although the age gap between us too far. When a kid is growing into a teenager, the communication might become difficult for the parents to understand. To keep the discussion open, parents must pay close attention to our children’s habits. If our child tends to be quiet around the house during the week due to long days stress with school, homework and extracurricular activities, do not push the issue. We have to make a note to them when the children are more open and feeling relax, like in the car, at the dinner table or on weekends. Make a point to them that we are always available to talk and discuss with no subject is off limits. When our children’s do come to us, we should not quickly agree with what they are saying instead we have to listen more than speak. Get to understand first what they are pointing out to make analyse before give comments. If we want to keep closer the gap between our children and us, we have to learn to speak their language that they speak. Keep up with the current trends that define our children’s generation from the slang they use, music, movies, the electronic tools and clothes to social networking and current events. It’s very important that we become adept in today’s technology, so we can monitor our children’s online presence and help them to make wise choices on the internet and beyond. Although we might feel like our critical years was not passed long time ago, it’s important to accept that times has been changed. It is not appropriate to compare our old time with current generation. We should not pressure our children to follow the old models of thinking and being it. Stop saying things like â€Å"when I was your age,† â€Å"This is not the way how used to do it† or â€Å"I just don’t understand these kids today.† It’s not a battle. It is about our family. The past was not proven to be better. It was just different. We have to accept the things as the way it is and try to understand the changes rather than comparing the current days to our passed years. Parents interested in bridging the generation gap required to be more opened and adjusted. The parents have to be flexible in their ideas and actions to keep up with their children’s immediate changes of current development. If we restrict ourselves â€Å"This is who I’m, and this is how I’m going to be† then the gap between the parents and children will only expand as they grows older. We have to keep in mind that parenting is not an exact science. What worked with one child might not work with another one. We must be willing to adjust our parenting style to suit our children’s needs. (Oubria Tronshaw, 2014) Once parents understand what children are communicating through their behaviour, they can respond better. When the children feel respected and have their needs are met, reason for using challenging action to communicate is no longer required. Shouting or punishing a child for curtain behaviour may be able to restrict only for a particular moment, but it does not provide alternative ways for a child to act in difficult situations. When adults use punishment, which not allowed in current generation, they are sending wrong signal that anger is a good way to solve problems. When parents are able to help their children find an alternative way to communicate their needs, they will learn important of social and problem-solving skills that will help them throughout their life. (PBS Parents, 2013) Family Anecdotes Anecdote 1 During last December school break, the whole family of mine gone for a tour at Langkawi, Kedah. We had a nice tour during day time and late in the night we planned to go for a movie that just released on the cinema. Although we are tired, we just cannot reject my children’s request because that is the best way to understand our children and get them closer becoming their friend. In past days, the parents were totally reluctant to go for movies with their children fearing of coming across an embarrassing scene in front of the child, and now they are not just breaking that idea, but also going out to enjoy movies together. This explains that the recent movies, we go together with our family. â€Å"The secret life of Walter Mitty† it is about to see the world, things dangerous to come, to see behind walls, draw closer to find each other and to feel. The story is about a day-dreamer escapes his anonymous life by disappearing into a world of fantasies filled with bravery, ro mance and action. When his job along with that of his co-worker are threatened, he takes action in the real world start on a global journey that turns into an adventure more extraordinary than anything he could have ever imagined. Whatever they are shown through these movies is part of the society, and tomorrow when our kids will grow up and goes to work; they might have to face all that, so why should we not take this as an opportunity to explain things to them. After this movie we had a chat together and discussing about the moral of the story that the day dreaming is only an imagination and will not help in shaping their real life. Our children were enjoyed the moment and they appreciate that we are able share exchange opinion and moments are brought our relationship even closer. It was a turning point for our children that we can never forget. Anecdote 2 There was a time during childhood; I together with my father and brothers’ used go for fishing at the lake nearby our house. A day before we have to prepare the bait needed for the fishing trip. We will dig out the worms from the soil to use as bait to catch the small fishes. The small fishes become bait for bigger fishes. My brothers will take me to the location by riding bicycles. Once we reach there, my brothers will explain the strategies for the fishing. Every one of us is thought of the sign language so we don’t make much noise which can scare the fishes off. We will than assigned at specific area and start our adventure. It is great joy when we together fish around the lake and catching a lot fishes to bring back home. The more fish we get, the more excitement we get to go forward. We will take a break to refresh ourselves and enjoy the food that we brought together. The feeling is like we are having a family camping at outdoor. It is very much different exciteme nt compare to what we are doing now that is routine work and study. Once it gets darker, we will bring back the catches to home and my sisters will clean them up and my mum cooks them for dinner. Everyone in the family will enjoy our mums fish curry cooking and the remaining fishes will be kept for the following days. It is not all about the fishing day out, but the enjoyment in our communication between brothers, sisters and parents for the whole day that we can never forget. These moments cannot be erased from our memory and we still questioning ourselves why this day cannot be the same as old days. Vision of ideal family Every family have their own ups and downs and has its share of arguments and regrets. But this does not mean our family should be at very smooth way of life. It’s always a choice for how a family should be. In my opinion, an ideal family should able give self-respect one to others in the family. This is very important because every individual have their own interest and opinions. Miss understanding between husband and wife should be avoided at the first place. This is the main factor that most of the family have resulted to conflict and impact on their children’s. If this can be avoided, the next challenge is the growing children’s. I always would like be father who wanted to understand my wife and children’s problem and needs and fulfil their expectation as much I could within my capacity. The conflict always arises when the family members fail to communicate with each other and everyone has their own ego. I would like create an environment where my family members would like to come back home early wherever they go. For example, although my daughters are growing and extended their studies in university, I wish them to comes back home whenever they have their semester break. I’m also intended if I could get the family together even my daughters are married. I wish to create an environment where the family members are always wanted to return home when they feels to do so. I’m already started the footsteps that can be seen by my children to participate in any family gatherings whenever possible with my parent in law’s which make them happy in their old age. I hope my children’s also can do the same in future when we are getting old and not left lonely anymore. 2790 Words References Beth Lee/LIVESTRONG.COM. (2013). What Is Family Communication?. Retrieved Feb 14,2014, from http://www.livestrong.com/article/144390-what-is-family-communication/ Oubria Tronshaw/ GlobalPost. (2014). What Can Be Done to Bridge the Generation Gap Between Parents and Children?. Retrieved Feb 15,2014, from http://everydaylife. globalpost. com/can-done-bridge-generation-gap-between-parents-children-18716.html ProKerala.com. (2014). Tips on making your family a happy family. Retrieved Feb 14, 2014, from http://www.prokerala.com/relationships/family/happy-family-tips.php PBS Parents. (2013). Five Facts Every Family Should Know. Retrieved Feb 15,2014, from http://www.pbs.org/parents/inclusivecommunities/challenging_behavior2.html

World War Two After the Depression :: WWII World War 2 Essays

During 1940 depression weary Americans hoped that the new decade would bring better days than the previous one. War swept Europe and Asia. People began to wonder whether when war rumours began to flood the newspapers. People tried to ignore the war by going to movies, watching sports, and listening to music. By mid 1940 war was no longer possible to pretend. The time had come for citizens and representatives in Washington to take charge in the nation's course. Isolationists wanted to stay out of the war. Many small town people and rural flks wanted nothign to do with Europes affairs. The debate came down to whether or not the nation was ready or not to go to war. Americans grasped hope that a volunteer army would be more than enough for the troubled times to come. Army Chief of Staff George Marshall didn't agree. He said, "paper plans no longer will suffice. The security of our country depends on more trained men. There is no other way to do it." When Hitler took France Americans started to listen to what Churchill had to say as he was broadcasted over radios across the United States. The time came for the nation to take its course. The Selective Training and Service Act was passed September 19, 1940, by almost two-to-one margin in both houses of Congress. Two days later at the White House Roosevelt approved the act. The United States now had to take action. The nation would require its citizens to learn the art of self-defense in peacetime. The draft brought in men that were citizens of the United States and resident aliens. No more than 900,000 of them could be drafted during peacetime. The first big step in all of this was held on October 16, 1940, a day to be known as Registration Day. There were 125,000 registration centers across the nation. Here the young men came to enlist in the Army. On registration day Uncle Same brought in 16,500,000 men in one way or another. These men were the new defenders of the United States. Registration Day was only a day to lead up to the draft. The actual draft took place on Octobor 29, 1940. When the men registered across the nation they were given a number between one and 8,500. The first number to be called on the day of the draft was 158.

My School Memories Essay

The first memory that I have of school is the sound of my small feet on the wet ground as I stepped out of my mom? fs green Volvo. The splashing and splashing of the water as I walked down the rainy walkway toward what would be my new school. But not only was it a walkway to school, but the walkway to the rest of my life. Little did I know at the time, but this path would bring me to where I am now, an unsure college student. Unsure and uncertain of what my future holds and what is awaiting me on this path. The only things I know are the lessons that I have learned along the way which have molded and shaped me into the person that I am today. As a kid going through grade school my family moved around a lot. When I first started going to school I was living in north Seattle, and I lived there up through the first grade. After I had completed first grade, my family and I packed up and moved north to Mountlake Terrace. At that age it really wasn? ‘t very hard for me to relocate because I hadn? ‘t really had much time to develop any lasting relationships or even fully understand what was happening. The following six years were spent moving between Edmonds and Seattle and going through different elementary schools. The older that I got the harder it became whenever I would have to change to a different school because I felt like I had to explain myself to the other kids. When I was younger I was really embarrassed about the fact that I had moved around so much. Even to this day, I get a bit uncomfortable discussing this topic. After I had finished sixth grade my family decided to move back to Edmonds once again and I? fve been here ever since. I started middle school here in Edmonds at College Place Middle School. That summer before school started I decided that I would join a football team so I could make some friends that went to the same school as me. For the first time I had real friends. The only problem was that some of those friends weren? ‘t the greatest of influences on me. They liked to get into trouble by smoking and just not making smart decisions in their lives. I experimented with the whole ? gtroublemaker? h scenario, but luckily for me I realized it was not for me and it really was not the smart thing for a seventh grade kid to be doing. That following year I had changed a lot and I had gotten really into music. I just fell in love with it. That year is when I met who would end up being one of my closest friends to this day, Joe. His love of music was as great as mine was and we decided we wanted to start a band. I believe that music really helped me find a sense of self and it really gave me a positive way to express emotions and thoughts that I was feeling, and teenagers need some sort of way to express them otherwise it can create trouble. High school was the beginning of the end. It was the beginning of the end of childhood?. It was a time when I had to take my first baby steps into the real world. The first year of high school was by far the worst. The step up from middle school to high school is a hard one. For me it was strange to see guys with more hair on their faces than I had on my whole body. The whole situation is quite intimidating for a young kid in a strange, new place. As the years went on, I began to feel more comfortable being there. The one thing that kept me sane through my high school years was my band. By the time we’d reached our junior year we had become pretty good so that made it even more fun. I eventually even began to like school a little bit. But overall I had a lot of fun in high school. I think I learned a lot about how to treat people and just to respect people for who they are. That was probably one of the most important lessons that I learned the whole time I was there. Looking back on it now, I can appreciate the time that I spent there. The events and circumstances of someone? fs life really do determine how that person thinks and acts. There is no doubt that the experiences I? ‘ve had in my life through school have helped to shape the person I am today. Not that I am perfect or near perfect now, but I am happy with who I am and I think that that there is something positive to be taken away from everything in life. The only problem is that sometimes you have to take a closer look to be able to find it.

What Are Lymphocytes

The Yellow Wallpaper And The Fall Of The House Of Usher

Women have a profound role in not only the society, but in all facets of culture. Their impact can be seen/felt in music, fashion, and even literature. After reading the short stories from the last few weeks, it has become more apparent that women truly encompass a definite role as well in gothic fiction. As a result, this paper will seek to analyze and define the roles of women in two (2) prominent gothic fiction pieces: â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and Edgar Allen Poe’s â€Å"The Fall of the House of Usher.† Many women in gothic fiction suffer from suppression primarily from men either those in their lives, or at the hands of dominant men in the society, who typically hold the power. Perkins-Gilman’s â€Å"The Yellow†¦show more content†¦Though the narrator hopes for a life absent of solitude, she seems to acquiesce her position and take her current sentence of servitude as her lot in life. She does, however, wish for a more exciting, appealing life. She questions herself several times within the story almost rhetorically asking, And what can one do? ,What is one to do?, and But what is one to do? She knows what she wants to do, but knows that it will never be possible for her to do. Though written by a male author, â€Å"The Fall of the House of Usher† also represents an important role for women, which in many ways contrasts that of the women in the aforementioned story, â€Å"The Yellow Wallpaper.† In Edgar Allen Poe’s work, there seems to be a dawning of the day/evolving role of women from that of servitude and oppression to one of liberation and enlightenment. Madeline Usher, sister to the main character, Roderick Usher, serves as the face of the evolving role of women. Instead of sitting back and allowing the men of the society, as well as her brother push her around, Madeline uses her power to seemingly give herself a seat at the table of control. She even forces Roderick to seemingly have to depend on her! Ultimately, Madeline brings down Roderick, the house of Usher, and ends the Usher bloodline. This opposing view of women is quite different from other gothic fiction short stories. She seems to reject the stereotypical role of womenS how MoreRelatedThe Fall Of The House Of Usher And The Yellow Wallpaper1908 Words   |  8 Pagesthis. In the short stories, â€Å"The Fall of the House of Usher† by Edgar Allen Poe, and â€Å"The Yellow Wallpaper† by Charlotte Gilman, both represent Poe and Gilman’s mental illnesses within themselves. The two authors’ mental illnesses impacted their main characters and made them as if they were that person playing the part. Both Poe and Gilman suffered from two different types of depressions throughout their life. In the â€Å"The Fall of the House of Usher,† Roderick Usher and his family suffer from an evilRead MoreThe Yellow Wallpaper And The Fall Of The House Of Usher1328 Words   |  6 Pagesare still women in the world that believe in the â€Å"traditional way† and prefer to still wait on their husbands. Even make them some sandwiches! Some texts that specifically analyze women’s roles are â€Å"A Rose for Emily†,  "The Yellow Wallpaper†, and â€Å"The Fall of the House of Usher.† Throughout these texts, someone can easily argue the role of women during that time. The role of women in â€Å"A Rose for Emily† are very different from the role of men due to their actions and what they believe in. When theRead Moreâ€Å"The Fall of the House of Usher† and â€Å"The Yellow Wallpaper†: A Comparison Introduction2266 Words   |  10 Pages â€Å"The Fall of the House of Usher† and â€Å"The Yellow Wallpaper†: A Comparison Introduction Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† has received wide praise for its accurate depiction of madness and the symptoms attributed to mental breakdowns (Shumaker 1985).  Ã‚   While these symptoms may seem obvious from today’s psychological perspective, Gilman was writing at the close of the 19th century when the discipline of psychology was still emerging out of a rudimentary psychiatric approach to treatingRead MorePerception of Events in The Yellow Wallpaper and The Fall of the House of Usher934 Words   |  4 PagesPerception of Events in The Yellow Wallpaper and The Fall of the House of Usher When literature first began to take flight in America, many of the stories written were of the Gothic variety. American society, at the time, seemed to connect with fantasy and reality, therefore many early writers wrote in the Gothic style. Most of these Gothic stories feature characters whose perceptions of themselves and the world around them are abnormal due to drug use, being in a dream state, or simply justRead MoreWomen During The 18th Century1247 Words   |  5 Pagesnot always have equal rights. In the 18th century women were mainly defined by their family and household roles. The woman did not really have legal identity apart from their husbands. Women were look at as slaves because all they did was be at the house and satisfy their husbands in what they wanted. Men would have total control over his wife’s property. The woman also did not have the right to vote unlike men. Some things that women did not have the right of was to vote, own property, could not sitRe ad MoreStories2682 Words   |  11 PagesUNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS ANTHOLOGY OF SHORT STORIES IN ENGLISH FOR EXAMINATION IN JUNE AND NOVEMBER 2010, 2011 AND 2012 CONTENTS Introduction: How to use these notes 1. The Signalman Charles Dickens 2. The Yellow Wallpaper Charlotte Perkins Gilman 3. How It Happened Arthur Conan Doyle 4. There Will Come Soft Rains Ray Bradbury 5. Meteor John Wyndham 6. The Lemon Orchard Alex la Guma 7. Secrets Bernard MacLaverty 8. The Taste of Watermelon Borden DealRead MoreAs English Short Stories Summary2723 Words   |  11 PagesSTUDY FROM STORIES OF OURSELVES: THE UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS ANTHOLOGY OF SHORT STORIES IN ENGLISH FOR EXAMINATION IN JUNE AND NOVEMBER 2010, 2011 AND 2012 CONTENTS Introduction: How to use these notes 1. The Fall of the House of Usher Edgar Allen Poe 2. The Open Boat Stephen Crane 3. The Door in the Wall HG Wells 4. The People Before Maurice Shadbolt 5. A Horse and Two Goats RK Narayan 6. Journey Patricia Grace 7. To Da-Duh, In Memoriam Paule Marshall 8. Of White HairsRead MoreAnalysis of â€Å"Dark Shadows† as a Gothic Masterpiece2169 Words   |  9 Pagesas murder, groans, blood, or even an apparition. Even today, there are video games that have these Gothic tropes. According to Kirkland, games such as Silent Hill have â€Å"gloomy settings with a sense of forthcoming violence, spaces such as a haunted house, tombs and prisons, the contaminating influence of family curses, and revenge-driven ghosts† (107). These tropes have endured across time due to their effect on the human mind. And this can be seen no more than in Burton’s film, the 2012 version, DarkRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesmanipulate their settings as a means of arousing the reader’s expectations and establishing an appropriate state of mind for events to come. No author is more adept in this respect that Edgar Allan Poe. In the following passage from The Fall of the House of Usher, the narra tor first enters Roderick Usher’s room. Notice how Poe not only provides the details of setting, but tells the reader just how to respond to them: The room in which I found myself was very large and lofty. The windows were long

The Slave Ship Always Comes Back Around in Morrison´s Beloved

Morrison’s Beloved uses characters in her story to show the long lasting effects of slavery. Characters such as Sethe, Denver, and Beloved all show a different point of view of the effects of slavery and what life it can conjure up for over protective mother, hermit like daughter, and the spiteful ghost. For instance, Paul D says to Sethe â€Å"Your love is too thick,† (164) which shows Paul D’s view of love not as liberal as Sethe’s , he believes even love has rules and restrictions. Using the word â€Å"too† exemplifies his expression of constraining love for it can hurt you. This maybe a male like slave mentality to not love anything too much or when it is gone you are susceptible to anything to happen. To Sethe love is something that cannot be†¦show more content†¦Denver was indeed broken down or missing a piece of her puzzle due to slavery , not only for what her mother did and how the community treated Denver after but also the absence of her father. â€Å" We should all be together. Me , him and Beloved.†(209) Fragmentation is a theme in this story and each character is fragmented in this quote , Denver is missing the love of a community that even Sethe got on Sweethome . Beloved is missing the love of a mother that brought her bac k in physical form. Halle , half a name short of a blessing was missing his family . Denver lived her life barely leaving the house in hope her dad would come rescue her. To bring her back whole for she is broken down into pieces from the institution that only beat and raped her mom , in which she feels too emotionally. Dearly Beloved , at least what her tombstone should have read , well there would not have been a tombstone at all if school teacher did not come back for Sethe. Beloved is the only character not directly involved in slavery who is not only broken but physically destroyed by slavery. â€Å" I stopped him† (164) The words said from Sethe To Paul D. Although Sethe stopped the school teacher she started up Beloved. Beloved started haunting the house right away which was the same which caused Sethe’s children to run away. â€Å"†¦Howard and Buglar, had run away by the time they were thirteen years old—as soon as merely looking in a mirror shatte red it (thatShow MoreRelatedAnalysis Of Toni Morrison s The Book And The Conference2009 Words   |  9 Pagestheir speeches slavery and slave trade, known as the Middle Passage. People of African descent struggled and still struggle all over the world, fighting for their rights and against racism. Coincidentally, prior to the conference, I ve finished re-reading Toni Morrison Beloved. Morrison,who won the Nobel prize for this book, directly addresses the issue of slavery and slave crossing in her novel; the book and the conference inspired me to write on this topic. Beloved is not only a title of the storyRead MoreBeloved Essay, Toni Morrison2111 Words   |  9 PagesMcLean April 22, 2014 ENGL 112.003 African-American Communities in Beloved Thesis: Toni Morrison focuses on negative impact of slavery on the well-being of  African American communities throughout her novel Beloved by depicting the damage done, its effects on individual characters, and the renewal of community. 1. The enforcement of slavery has destroyed black communities and families 1. Families throughout Beloved were split due to slavery 2. The community of 124 abandons itsRead MoreBeloved: Analysis7215 Words   |  29 PagesFrom the beginning, Beloved focuses on the import of memory and history. Sethe struggles daily with the haunting legacy of slavery, in the form of her threatening memories and also in the form of her daughter s aggressive ghost. For Sethe, the present is mostly a struggle to beat back the past, because the memories of her daughter s death and the experiences at Sweet Home are too painful for her to recall consciously. But Sethe s repression is problematic, because the absence of history and memoryRead MoreBiography of Musician Lou Reed2503 Words   |  10 Pagesdecisive parts of my transition to adulthood and have followed me throughout my life, coming in and out like crashing waves. I have spent months listening solely to The Beatles in awe of their virtuosity, hoping it will transfer to me. When I moved home back from South Carolina at the end of this summer, I began to have a profound re-obsession with The Velvet Underground. It seems everyone has their story about how this band has influenced them, for me it was a few bars into Rock Roll. I listened asRead MoreInnovators Dna84615 Words   |  339 Pagesthe Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from 1996–2006. is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School and the architect

Marketing Strategy of Levi Strauss- A SWOT analysis †Free Sample

Question: Write a report about the Marketing Strategy of Levi Strauss? Answer: Executive Summary: The report contains a brief introduction on the topic followed by an introduction to the company profile, which would clear us regarding the brand value and products of the company, its industry image and image in the market. A SWOT analysis is done to understand the current market scenario and the challenges and opportunities that the company is facing in the market right now. There are various challenges threats and opportunities and the scope of growth is stiff as the market already has many players with same type of products and accessories. The various objectives for enhancing market growth, profit maximisation and sales volume has also been discussed. This study will give us a thorough understanding of the company and its various aspects. Introduction: Marketing strategies of a company are those strategies, which helps a company to maximize profit by achieving sales growth and a sustainable environment. This study aims at finding out the goals that aim at increasing sales volume, market share, and profit in the market. The current market situation will also be analysed keeping in mind the market, product, distribution, and competition. SWOT analysis has also been done to understand the current market scenario. The market strategies with reference to the 4p`s namely product, price, place, promotion has also been discussed. The product that will be discussed in the report is Levi`s Strauss jeans. Company profile: Levi`s Strauss is an American clothing company that is known worldwide for its Levi Strauss brand of Denim jeans. It was founded in the year 1853. Levi Strauss is world widely divided into three divisions. These divisions are in Europe, Middle East and Singapore. 10,500 employees are presently working for the company. The marketing strategies of the company mainly include television advertisements with old music recordings. The company has done well in the market and holds a good brand equity, the number of cult customers of the levi strauss jeans is very high among the young generation. Levi`s Strauss has a brand name which is very popular among the people who find it a fashion statement wearing the jeans. All the showrooms of levi strauss are very stylish and the ambience is that they can attract the youth easily. The study is done very meticulously to properly understand what are the factors that really affect the market space of levi strauss. The integrated marketing communicatio n of Levi Strauss will help to know the competition in the market and a proper marketing plan can be drawn out of it to know Market research through a SWOT analysis: Levi Strauss is a brand that has a big market to play in. There are various market competitors with almost same product line. In a market like this, the existence is very tough. In order to survive in the market the company has to come up with new marketing strategies to bring in new customers, new strategies that would switch the competitors customer`s to the levi strauss competitors. The SWOT analysis of the study would let us know the various internal and external strengths and weaknesses (Aldridge, 2005). Levi Strauss is a company which deals in with apparels and accessories in the retail sector with the tag line of quality never goes out of style. The company has its unique selling proposition of selling the oldest jeans with the newest style. It acclaims in the market of presenting the customers with the most stylish designs of jeans. The segment of customers that it handles is the upper segment and the middle segment of the society. The people with a cult to stylish product ar e its main buyers. The SWOT analysis of the company is given below: Strengths: 1. Strong brand name: The brand name of the company is so strong that people while buying stylish jeans and accessories consider going to the Levi`s Strauss outlets (Baines, Fill Page, 2008). The outlet always provides the customers with best of their stock and up to the level of the customer`s expectations.2. Master of the industry: The Company has its name in the market since 1853, which is one of the oldest so it is known as the master of the market with extensive knowledge of the market and various strategies that has made it a company that it is existing in the market for so long.3. Distribution channel and outsourcing: There are three huge divisions that the company has around the globe, Europe, Singapore, and Middle East. It has a huge distribution channel that provides the product all over the globe. In order to retain its entire distribution channel it has to come up with many sales and trade promotions. The sales and trade promotion helps it to retain in the market.4. 470 self-owned stores and 16000 employees: The Company has 470 stores of its own globally and has more than 16000 plus employees who works for the business. Having this huge number of employees and this many number of stores worldwide is a proof of the reputation of the company in the market. 16000 plus employees are the reason of its growth and Levi Strauss is known for its homely behaviour with its employees. Levi Strauss values its employees and because of which the turnover ratio is low (Breward, 2003). The employee retaining capacity of the company has made it to stand high in front of the competitors.5. Finance and access to international capital: Since the company has a huge good will and good reputation, its access to international capital is also huge. The financial support that the company gets from the market is brilliant. Access to finance in the market gives the company an edge over its competitors. The market is very volatile having strength like this is very commendable.6 . Retro popular songs: The advertising strategy of Levi Strauss depends on its believe of showing the most popular songs on its advertisements. They shoe the popular retro songs, which looks very stylish and makes the viewer perceive a very positive and at the same time very fashionable about the product.7. Many manufacturing plants: the company bears 60 manufacturing plants in the United States of America and 25 plants across the globe. The demand of the Levi Strauss jeans is high and so the number of plants worldwide is huge (Etzel, Walker Stanton, 2007). Weakness: 1. The company has high pressures from its competitors because of which it has to be always prepared to be defensive. The company has stiff competition in the market because of which it has to be very clear about its strategies. The company cannot afford to lose its customers to its competitors. 2. Huge pressure from the market: If there is huge competition in the market, the competitor is holding the same line of product with very less differentiation, then the scope growth becomes very less. The company has to struggle a lot in the market to convince the customer to buy the products of the company instead of the competitor`s. They can only do this if they do not compromise with the quality. Quality is the only factor that holds the cult customer. Oppurtunity: 1. Low manufacturing cost in international market: The company can view this as an opportunity that there are countries where in the cost of production is low because of cheap labours, low cost of land etc Levi`s Strauss gets this benefit of low production since it has 25 manufacturing plants worldwide (Groom, 2012). These manufacturing plants always produce the products at a very low rate then produced at the home market. It is as an opportunity and the number of plants should increase to have an edge over the competitors (Lake, 2015). 2. Growing casual wear market: The trend has change, the number of people wearing casual wear has increased and it is a boon to the industry. The jeans industry can play well and Levi Strauss can enlarge its market, as this is a big opportunity. Regarding this, the company can maximise its marketing and its production. The idea is to come up with new designs and styles and with different ranges so that other classes of the society can also become Levi Strauss`s customers. To attract the other customers, the company has to look after it that it has more varieties and it there should not be any compromise with the quality (Jones, 2002). 3. Acceptability in the world market: The company has products and accessories which use to be worn by the western people at some point of time but today the world has changed, people all over the globe has accepted the western apparels, they wear them with great style and happiness. Levi Strauss just has to look for more markets to sell its products (Kerin, Hartley Rudelius, 2011). Threats: 1. Fast changing trends: The world today is very dynamic and the trend is changing day by day which gives very time for everything. Less time for coming up with new designs, less time for production, less time for marketing. This scarcity of time leads to loss of production, wastage of capital in marketing. 2. Lack of property rights: In some countries there are manufactures who manufacture jeans in the name of Levi Strauss and sell them at very low rates at markets. The customer is not able to detect the quality and buys it at a low price (Kerin, Hartley Rudelius, 2013). This is very common and it has ruined the customer count of the company. The company cannot stop this because this is happening in some other country (Kerin, Hartley Rudelius, 2011). 3. Increasing competition and product substitution: As mentioned above the company is facing many challenges in the international market because of its competitors (Kotler Keller, 2009). The market is stiff as the competitors hold same products and accessories like that of Levi Strauss. The company has to look into various aspects before launching its products in the market (Kotler Armstrong, 2012). There are huge chances of big failures. Competitors: There are mainly four competitors of Levi Strauss Lee Wrangler Spykar Tommy Hilfiger Objectives to acheive sales: To develop a new ad campaign with a goal to increase brand recognition. To meet or exceed the sales target. Increase Conversion ratio of customers every month. Increase the frequency of advertisements in fashion magazines. Monitoring the competitor`s activities to learn the dynamics of the market and create defensive strategies. Increase in the distribution channel, and attaining good sales through them. Increase the number of production plant in those countries where the cost of production is low. Enhance the presence in the global market by increasing online marketing (Lamb, Hair McDaniel, 2009). Objectives to achieve market share: Opening new outlets at those places where the company has not entered yet. Bringing new designs in the market and keeping the customer at ease. Increase the distribution channel. Objectives to Maximise Profit: 1. All the products should meet the standards of the demand and maintain the same level of reputation in the market.2. Physically, the company should try to expand its locations.3. Internally, the organization can do restructuring whenever needed.4. Maintaining good relationship with the distributors and enhance the channel.5. Innovation can come by following the trend (Muller, Alt Michelis, 2011).6. Keep an eye at the competitors.7. Drive and implement promotional plans to retain present and attract new customers.8. The technological up gradation can help advertise the product globally (Pride Ferrell, 2010).9. Sale should expand to the existing customers.10. Develop a new customer database, which can be used for various purposes later on.11. The implementation of customer relationship management is very necessary in this industry (Tracy, 2014).12. New products is introduced in the existing market.13. There should be cost minimization and maximization of profit profit by adequate u se of resources, doing less wastage.14. Levi Strauss should highly emphasize on brand awareness because in an industry like this the product reaches people only when it`s on talk (Wilson, 2011). Marketing Strategies: A marketing strategy aims at increasing the sales and profit of the company with new strategies. These are long-term plans that a company implements in order to attain a huge goal. The strategies that a company follows in order to attain profit are well defined, profound and positive. These strategies determine whether a company can do well in the long term or not. Marketing strategies are dynamic and interactive. They may be partially planned and partially unplanned. Marketing strategy needs to take a long- term view, and tools such ascustomer life- time valuemodels can be very powerful in helping to simulate the effects of strategy on acquisition. There are various strategies that Levi Strauss can follow in order to gain it`s share in the market. It should be done keeping in mind the 4p`s namely product, place, price and promotion. Product: A product is something that satisfies the need of a customer. All the products adhere to a life cycle. It passes through various phases and riches maturity and declines at the end. Although the fashion of jeans is evergreen but the designs may get obsolete in the market. Product enhancement is what to be done to resolve the purpose. Levi`s Strauss has three sub brands under it namely Levi`s, Dockers and Levi`s Strauss signature jeans. The company has divided these products to cater the needs of the market. The three brands comprises of many products. These brands include accessories, brands, sunglasses, belts, wallets, ladies bags and jackets. Place: Levi Strauss decides the channel of it distribution according to the products. Whole sellers are mostly preferred. There are more than 110 countries in the world where the Levi`s products are distributed. The market share is actually qualitatively high. Price: Price is an important factor for all the products. It tells how much value does a customer makes of a product. Levi Strauss has different prices at different markets. In all the Asian markets, the Levi Strauss products are sold at listed prices. There are offers too at seasonal occasions. Operating at a global area the price has a big effect on the market. In Asia Levi Strauss has a niche market. It is a high than the competing brands. Since it has a big reputation in the market hence it is also a reason for pricing. Promotion :Levi Strauss is known for its very good advertising and promotions. Its advertisements on international fashion magazines and newspapers are making the product effectively popular. Levi Strauss should try promoting its product in the market where still it has not reach. Using internet as a tool for marketing has taken them to a new level. The sales office, distribution level, promotions and offers at malls also contribute to its promotions. Conclusion: In the report we studied the integrated marketing communication of Levi Strauss and its impact on competitiveness. The study is done meticulously and very precisely on the marketing strategies of the company. Keeping in mind the 4P`s of marketing. A SWOT analysis has also been done to study the current market scenario and learn about the strengths, weakness, opportunities and threats that the company hold. There are many scope for many development in the company both internally and externally by doing a deep study on these factors. The market is very stiff but the scope of rising does not fades away. References: Aldridge, A. (2005).The market. Cambridge: Polity. Baines, P., Fill, C. and Page, K. (2008).Marketing. Oxford: Oxford University Press. Breward, C. (2003).Fashion. 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