Marketing Strategy of Levi Strauss- A SWOT analysis †Free Sample

Question: Write a report about the Marketing Strategy of Levi Strauss? Answer: Executive Summary: The report contains a brief introduction on the topic followed by an introduction to the company profile, which would clear us regarding the brand value and products of the company, its industry image and image in the market. A SWOT analysis is done to understand the current market scenario and the challenges and opportunities that the company is facing in the market right now. There are various challenges threats and opportunities and the scope of growth is stiff as the market already has many players with same type of products and accessories. The various objectives for enhancing market growth, profit maximisation and sales volume has also been discussed. This study will give us a thorough understanding of the company and its various aspects. Introduction: Marketing strategies of a company are those strategies, which helps a company to maximize profit by achieving sales growth and a sustainable environment. This study aims at finding out the goals that aim at increasing sales volume, market share, and profit in the market. The current market situation will also be analysed keeping in mind the market, product, distribution, and competition. SWOT analysis has also been done to understand the current market scenario. The market strategies with reference to the 4p`s namely product, price, place, promotion has also been discussed. The product that will be discussed in the report is Levi`s Strauss jeans. Company profile: Levi`s Strauss is an American clothing company that is known worldwide for its Levi Strauss brand of Denim jeans. It was founded in the year 1853. Levi Strauss is world widely divided into three divisions. These divisions are in Europe, Middle East and Singapore. 10,500 employees are presently working for the company. The marketing strategies of the company mainly include television advertisements with old music recordings. The company has done well in the market and holds a good brand equity, the number of cult customers of the levi strauss jeans is very high among the young generation. Levi`s Strauss has a brand name which is very popular among the people who find it a fashion statement wearing the jeans. All the showrooms of levi strauss are very stylish and the ambience is that they can attract the youth easily. The study is done very meticulously to properly understand what are the factors that really affect the market space of levi strauss. The integrated marketing communicatio n of Levi Strauss will help to know the competition in the market and a proper marketing plan can be drawn out of it to know Market research through a SWOT analysis: Levi Strauss is a brand that has a big market to play in. There are various market competitors with almost same product line. In a market like this, the existence is very tough. In order to survive in the market the company has to come up with new marketing strategies to bring in new customers, new strategies that would switch the competitors customer`s to the levi strauss competitors. The SWOT analysis of the study would let us know the various internal and external strengths and weaknesses (Aldridge, 2005). Levi Strauss is a company which deals in with apparels and accessories in the retail sector with the tag line of quality never goes out of style. The company has its unique selling proposition of selling the oldest jeans with the newest style. It acclaims in the market of presenting the customers with the most stylish designs of jeans. The segment of customers that it handles is the upper segment and the middle segment of the society. The people with a cult to stylish product ar e its main buyers. The SWOT analysis of the company is given below: Strengths: 1. Strong brand name: The brand name of the company is so strong that people while buying stylish jeans and accessories consider going to the Levi`s Strauss outlets (Baines, Fill Page, 2008). The outlet always provides the customers with best of their stock and up to the level of the customer`s expectations.2. Master of the industry: The Company has its name in the market since 1853, which is one of the oldest so it is known as the master of the market with extensive knowledge of the market and various strategies that has made it a company that it is existing in the market for so long.3. Distribution channel and outsourcing: There are three huge divisions that the company has around the globe, Europe, Singapore, and Middle East. It has a huge distribution channel that provides the product all over the globe. In order to retain its entire distribution channel it has to come up with many sales and trade promotions. The sales and trade promotion helps it to retain in the market.4. 470 self-owned stores and 16000 employees: The Company has 470 stores of its own globally and has more than 16000 plus employees who works for the business. Having this huge number of employees and this many number of stores worldwide is a proof of the reputation of the company in the market. 16000 plus employees are the reason of its growth and Levi Strauss is known for its homely behaviour with its employees. Levi Strauss values its employees and because of which the turnover ratio is low (Breward, 2003). The employee retaining capacity of the company has made it to stand high in front of the competitors.5. Finance and access to international capital: Since the company has a huge good will and good reputation, its access to international capital is also huge. The financial support that the company gets from the market is brilliant. Access to finance in the market gives the company an edge over its competitors. The market is very volatile having strength like this is very commendable.6 . Retro popular songs: The advertising strategy of Levi Strauss depends on its believe of showing the most popular songs on its advertisements. They shoe the popular retro songs, which looks very stylish and makes the viewer perceive a very positive and at the same time very fashionable about the product.7. Many manufacturing plants: the company bears 60 manufacturing plants in the United States of America and 25 plants across the globe. The demand of the Levi Strauss jeans is high and so the number of plants worldwide is huge (Etzel, Walker Stanton, 2007). Weakness: 1. The company has high pressures from its competitors because of which it has to be always prepared to be defensive. The company has stiff competition in the market because of which it has to be very clear about its strategies. The company cannot afford to lose its customers to its competitors. 2. Huge pressure from the market: If there is huge competition in the market, the competitor is holding the same line of product with very less differentiation, then the scope growth becomes very less. The company has to struggle a lot in the market to convince the customer to buy the products of the company instead of the competitor`s. They can only do this if they do not compromise with the quality. Quality is the only factor that holds the cult customer. Oppurtunity: 1. Low manufacturing cost in international market: The company can view this as an opportunity that there are countries where in the cost of production is low because of cheap labours, low cost of land etc Levi`s Strauss gets this benefit of low production since it has 25 manufacturing plants worldwide (Groom, 2012). These manufacturing plants always produce the products at a very low rate then produced at the home market. It is as an opportunity and the number of plants should increase to have an edge over the competitors (Lake, 2015). 2. Growing casual wear market: The trend has change, the number of people wearing casual wear has increased and it is a boon to the industry. The jeans industry can play well and Levi Strauss can enlarge its market, as this is a big opportunity. Regarding this, the company can maximise its marketing and its production. The idea is to come up with new designs and styles and with different ranges so that other classes of the society can also become Levi Strauss`s customers. To attract the other customers, the company has to look after it that it has more varieties and it there should not be any compromise with the quality (Jones, 2002). 3. Acceptability in the world market: The company has products and accessories which use to be worn by the western people at some point of time but today the world has changed, people all over the globe has accepted the western apparels, they wear them with great style and happiness. Levi Strauss just has to look for more markets to sell its products (Kerin, Hartley Rudelius, 2011). Threats: 1. Fast changing trends: The world today is very dynamic and the trend is changing day by day which gives very time for everything. Less time for coming up with new designs, less time for production, less time for marketing. This scarcity of time leads to loss of production, wastage of capital in marketing. 2. Lack of property rights: In some countries there are manufactures who manufacture jeans in the name of Levi Strauss and sell them at very low rates at markets. The customer is not able to detect the quality and buys it at a low price (Kerin, Hartley Rudelius, 2013). This is very common and it has ruined the customer count of the company. The company cannot stop this because this is happening in some other country (Kerin, Hartley Rudelius, 2011). 3. Increasing competition and product substitution: As mentioned above the company is facing many challenges in the international market because of its competitors (Kotler Keller, 2009). The market is stiff as the competitors hold same products and accessories like that of Levi Strauss. The company has to look into various aspects before launching its products in the market (Kotler Armstrong, 2012). There are huge chances of big failures. Competitors: There are mainly four competitors of Levi Strauss Lee Wrangler Spykar Tommy Hilfiger Objectives to acheive sales: To develop a new ad campaign with a goal to increase brand recognition. To meet or exceed the sales target. Increase Conversion ratio of customers every month. Increase the frequency of advertisements in fashion magazines. Monitoring the competitor`s activities to learn the dynamics of the market and create defensive strategies. Increase in the distribution channel, and attaining good sales through them. Increase the number of production plant in those countries where the cost of production is low. Enhance the presence in the global market by increasing online marketing (Lamb, Hair McDaniel, 2009). Objectives to achieve market share: Opening new outlets at those places where the company has not entered yet. Bringing new designs in the market and keeping the customer at ease. Increase the distribution channel. Objectives to Maximise Profit: 1. All the products should meet the standards of the demand and maintain the same level of reputation in the market.2. Physically, the company should try to expand its locations.3. Internally, the organization can do restructuring whenever needed.4. Maintaining good relationship with the distributors and enhance the channel.5. Innovation can come by following the trend (Muller, Alt Michelis, 2011).6. Keep an eye at the competitors.7. Drive and implement promotional plans to retain present and attract new customers.8. The technological up gradation can help advertise the product globally (Pride Ferrell, 2010).9. Sale should expand to the existing customers.10. Develop a new customer database, which can be used for various purposes later on.11. The implementation of customer relationship management is very necessary in this industry (Tracy, 2014).12. New products is introduced in the existing market.13. There should be cost minimization and maximization of profit profit by adequate u se of resources, doing less wastage.14. Levi Strauss should highly emphasize on brand awareness because in an industry like this the product reaches people only when it`s on talk (Wilson, 2011). Marketing Strategies: A marketing strategy aims at increasing the sales and profit of the company with new strategies. These are long-term plans that a company implements in order to attain a huge goal. The strategies that a company follows in order to attain profit are well defined, profound and positive. These strategies determine whether a company can do well in the long term or not. Marketing strategies are dynamic and interactive. They may be partially planned and partially unplanned. Marketing strategy needs to take a long- term view, and tools such ascustomer life- time valuemodels can be very powerful in helping to simulate the effects of strategy on acquisition. There are various strategies that Levi Strauss can follow in order to gain it`s share in the market. It should be done keeping in mind the 4p`s namely product, place, price and promotion. Product: A product is something that satisfies the need of a customer. All the products adhere to a life cycle. It passes through various phases and riches maturity and declines at the end. Although the fashion of jeans is evergreen but the designs may get obsolete in the market. Product enhancement is what to be done to resolve the purpose. Levi`s Strauss has three sub brands under it namely Levi`s, Dockers and Levi`s Strauss signature jeans. The company has divided these products to cater the needs of the market. The three brands comprises of many products. These brands include accessories, brands, sunglasses, belts, wallets, ladies bags and jackets. Place: Levi Strauss decides the channel of it distribution according to the products. Whole sellers are mostly preferred. There are more than 110 countries in the world where the Levi`s products are distributed. The market share is actually qualitatively high. Price: Price is an important factor for all the products. It tells how much value does a customer makes of a product. Levi Strauss has different prices at different markets. In all the Asian markets, the Levi Strauss products are sold at listed prices. There are offers too at seasonal occasions. Operating at a global area the price has a big effect on the market. In Asia Levi Strauss has a niche market. It is a high than the competing brands. Since it has a big reputation in the market hence it is also a reason for pricing. Promotion :Levi Strauss is known for its very good advertising and promotions. Its advertisements on international fashion magazines and newspapers are making the product effectively popular. Levi Strauss should try promoting its product in the market where still it has not reach. Using internet as a tool for marketing has taken them to a new level. The sales office, distribution level, promotions and offers at malls also contribute to its promotions. Conclusion: In the report we studied the integrated marketing communication of Levi Strauss and its impact on competitiveness. The study is done meticulously and very precisely on the marketing strategies of the company. Keeping in mind the 4P`s of marketing. A SWOT analysis has also been done to study the current market scenario and learn about the strengths, weakness, opportunities and threats that the company hold. There are many scope for many development in the company both internally and externally by doing a deep study on these factors. The market is very stiff but the scope of rising does not fades away. References: Aldridge, A. (2005).The market. Cambridge: Polity. Baines, P., Fill, C. and Page, K. (2008).Marketing. Oxford: Oxford University Press. Breward, C. (2003).Fashion. Oxford: Oxford University Press. Elliott, G., Rundle-Thiele, S. and Waller, D. (2012).Marketing. Milton, Qld.: John Wiley and Sons Australia. Etzel, M., Walker, B. and Stanton, W. (2007).Marketing. Boston: McGraw-Hill/Irwin. Groom, G. (2012).Impressionism, fashion, modernity. Chicago: Art Institute of Chicago. insider, b. (2015). . Jones, R. (2002).The apparel industry. Oxford: Blackwell Science. Kerin, R., Hartley, S. and Rudelius, W. (2011).Marketing. Boston: McGraw-Hill/Irwin. Kerin, R., Hartley, S. and Rudelius, W. (2011).Marketing. Boston: McGraw-Hill/Irwin. Kerin, R., Hartley, S. and Rudelius, W. (2013).Marketing. New York, NY: McGraw-Hill/Irwin. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kotler, P. and Keller, K. (2009).Marketing management. Upper Saddle River, N.J.: Pearson Prentice Hall. Kotler, P. and Keller, K. (2009).Marketing management. Upper Saddle River, N.J.: Pearson Prentice Hall. Lake, L. (2015).Beginner's Guide to Integrated Marketing Communication. [online] About.com Money. Available at: https://marketing.about.com/od/marketingglossary/g/imcdef.htm [Accessed 11 Feb. 2015]. Lamb, C., Hair, J. and McDaniel, C. (2009).Marketing. Mason, Ohio: South-Western Cengage Learning. Mindtools.com, (2015).The Marketing Mix and 4 Ps: Understanding How to Position Your Market Offering. [online] Available at: https://www.mindtools.com/pages/article/newSTR_94.htm [Accessed 11 Feb. 2015]. Muller, J., Alt, F. and Michelis, D. (2011).Pervasive advertising. London: Springer. Potter, N. (2012).The library marketing toolkit. London: Facet Publishing. Pride, W. and Ferrell, O. (2010).Marketing. Australia: South Western Cengage Learning. Tracy, B. (2014).Marketing. New York: AMACOM. Wilson, R. (2011).Fashion industry. New York, NY: Rosen Central.

Why are jails overcrowded an Example by

Why are jails overcrowded? What is being done to alleviate the problem? Jail! the four lettered word always stirs up a pattern of rare, pessimistic and negative , thoughts in ones mind. What is it about this word that automatically leads our minds to react in this manner? A jail is any place in which a person is confined but, the modern definition of jail defines it as any institution that holds the person who has carried out any illegal act as a prisoner in its custody. Through the broad horizon of thought one can perceive jail as a place of imprisonment, be it the imprisonment of any kind. Even the famous fictional Harry Potter saga has not given a four -walled cellular place for the definition of jail, rather it has invented a place where one is kept under the strict surveillance of the creatures called dementors who do not give you any physical punishments but its the mental torture that makes the person realize of his/her helplessness. So be it fiction or reality a jail is definitely a place for both mental and physical imprisonment. The global netw ork of prisons is too large to be painted as a real picture but it is never impossible to capture a clear image, one that reflects the realities and facts of the worldwide state of prisons and jails. Need essay sample on "Why are jails overcrowded? What is being done to alleviate the problem?" topic? We will write a custom essay sample specifically for you Proceed A jail is not only a place where one is punished for their illegal acts but also a place from where one learns to be a better citizen and realize his/her mistake(Welsh , 2008). Developing the character and personalities of the prisoners is also the foremost aim of a jail. But it has been observed worldwide that the condition of the jails and prisons has been deteriorating for the past many years. In addition to this the greatest problem that the worldwide prisons and jails have to face is the overcrowding of prisoners. This issue has been raised many times and has been highlighted through various forms as well. It has been observed that the factors contributing to the overcrowding of jail are innumerable but the most common amongst them that can be mentioned here are: increasing crime rate, flawed judicial systems (in some countries of the world), and declines in correctional spending. Increasing crime rate is not a problem that can be restricted within the boundaries of one state only its a global issue that is creating havoc in the global arena. What can be done to decrease the crime rate? For this, first, one has to highlight the reasons leading to the increase in crime rates. The most widely accepted reasons for the increase in crime rate are poverty, the lack of human rights and freedom. Mostly crime rate is found to be higher in third world countries. This is because the poverty level in these states is comparatively high as compared to the rest of the world. As one finds himself to be poor he is deprived of his basic rights and freedom which creates a sense of lacking in him and thus leads him to adopt whatever means that comes in his way, so that it is possible for him to make both the ends meet for himself and for those around him. To solve this issue countries have to work more effectively for the rectification of poverty and eradicate corruption complete ly so that the needy ones get their deserved rights and funds. Many countries have a flawed judicial system. This means that there is always the margin of corruption in the judicial system which is an insult to judiciary itself because the aim of any judicial system is to provide justice to others. Apart from corruption, some judicial systems are found to be of full of flaws because of following unorthodox laws and regulations which might be termed inappropriate in the global judicial system. So to eliminate this flaw any state has to always think beyond their customs, traditions and always be in favor of laws that fully provide basic human rights to its citizens. Allocating the funds in the rightful manner is always a great challenge for the government of any state. One big reason that contributes to the overcrowding of jail is corruption in this area as well. If the required amount of funds is not provided to the prisons and security departments than it becomes difficult to make development in this field. Therefore corruption hinders the development in prisons as well which thus gives rise to the issue of overcrowding jails. 1.1 How did the role of the Church in corrections influence the style of punishment? Before beginning to answer this question, it is important to first identify what correction refers to. The word correction is used as euphemism for punishment, of various kinds, however primarily confined to physical punishment. The church influenced the style of punishment in a manner that is quite forgotten today. In Medieval Europe, for instance, in the form of corporal punishment, punishment was supported and in fact promoted. This was the consequently due to the attitude of the Medieval Church at that time. However, one can wonder why that is so, as most decisions or corrections or proclamations that the Church makes today, a large number of Christians do not follow them, let alone know about them. It was because the Church during those times was quite influential in Europe and in other regions that Christianity had spread to. The Medieval Church of Medieval Europe supported the corporal punishment of flagellation, which was a common means of self discipline. Flagellation, as has been witnessed being practiced by the actor Paul Bettany when he plays the character of Silas in the movie Da Vinci Code, based on a popular novel by the author Dan Brown, is in simple terms, a synonym for whipping. This practice of mortification of flesh was used for religious purposes who later took this practice to an extreme. A radical group of Christians of the 13th Century labeled themselves as Flagellants and were the pioneers of such fanaticism (Donald, 2006). It is interesting to note that such practices, due to the heavy influence of the church traveled to schools and educational establishments at quite a rapid pace. Nevertheless, it was used with much critique after this extremism and even during it. In the 11th Century, Saint Anselm, Archbishop of Canterbury spoke against the excessive use of such a punishment in trying to correct bad habits of children, or their lack of responsibility. The Flagellants were also condemned by the Catholic Church. However, such critiques, even from parts of the Church itself, did not stop the idea of graver punishments from entering into the general society. Judicial punishments increasingly became public spectacles, with public humiliations and beatings becoming the order of the day back then, even during the French Revolution. This is how the Church has impacted the punishments that are being awarded today. This can be one of the reasons why prisons such as Guantanamo Bay which is in it a dark blot on the name of Human Rights, still continues. Such practices still continue in various militaries worldwide. The Church, although at first by force, brought this in, later came to be acknowledged as part of the society. Today, various programs and campaigns against grave punishments, especially against school children, have been launched. One such campaign is the "Global Initiative to End All Corporal Punishment of Children" and its basic aim is to achieve full prohibition of all corporal punishment of children worldwide. The UN has also set a deadline of this year i.e. 2009, for universal prohibition. What may come depends on the collective actions taken by leaders. Leaders should specially work to prohibit its usage on children, so as to form a more humane, just and socially equitable system where punishments are not merely dictated by the earliest doctrines the Church, but strictly used where necessary i.e. in cases of convicts who have descended to the lowest imaginable levels of humanity and abhorred and condemned where unnecessary, and all such dictated by appropriate judicial systems. Describe both treatment and prevention ideologies. What are their main assumptions about criminality? How does each argue to reduce crime? Prevention ideology plays a very vital role in the treatment of the criminal behavior of a person. According to the prevention ideology a person is placed in such an environment and treatment that the part of his brain that brings out his aggressiveness learns to stay calm while its still in development (Irwin, 1992). This has to be done before the criminal mind of a person takes over. This ideology is focused at prevention at an early stage that even on an individual basis. In general terms it can be understood as the co relationship between opportunities of crime and crime itself. So in order to control the criminal side of a person it is better to reduce the opportunities which can lead a person to commit that crime. As elaborated prevention ideology is therefore one of the foremost ideologies used to reduce crime by changing the environment and opportunities that might lead a person to commit a crime. Treatment Ideology on the other hand focuses on altering the behavior of a criminal through punishment or negative reinforcement. Negative reinforcement occurs by removing an unpleasant consequence from the persons behavior when the desired behavior occurs. In the scenario of criminality negative reinforcement can be used in a way that a person is for example given a 3 months imprisonment for committing a crime. If the person manages not to commit the same crime again after being bailed or getting out free than the imprisonment was a negative reinforcement for that person which altered his behavior in a manner that he does not commit the same crime again in fear of getting imprisoned again. By using punishment in this ideology we try to eliminate the undesirable behavior from the criminal by punishing him. Punishment might work at times but it mostly creates a sense of bitterness and aggressiveness within the criminal if he is punished again and again. So it is better to make use of negative reinforcement in treatment ideology because it helps in eradicating the crime as well as keeping the criminal on the right path. So in order to reduce criminality we can always make use of the treatment and prevention ideologies as a safe route to completely remove the criminal side from a persons behavior. If adopted widely by the governments than these ideologies of criminality can prove to be a great source in helping in the removal of crime. References Welsh, Irvine. (2008). A Novel: Crime. Irwin, John. (1992). Underclass In American Societys Donald, R. (2006). Jail 4 Beginners.

Hitler and Mussoulini essays

Hitler and Mussoulini essays It can be said that WWII was the darkest chapter in Modern History. The world was a place full of economic depression and social turmoil. We should learn from modern history lest it be repeated. There are certain characteristics about these men that should be examined closely, so the world may not have to suffer under the tyranny of such evil men again. As a youth, Hitler described himself as an argumentative little ring leader who liked to hang out with husky boys. He was an instigator who got other people to do the bullying for him. His interests in art and romanticized German nationalism were obvious from a very young age. He and his father had a bitter feud about his schooling. Hitler despised Capitalism, Socialism, and the Church. His father wanted him to be a civil servant loyal to the Austrian Hapsburg Monarchy; however, this only fueled his obsession of liberating Germany from the raw deal they got in WWI. Similarly, during Benito Mussolinis early years, he was prone to fighting. His father encouraged his belligerent behavior, and he was also disdainful of religious order. His socialist views were passed on to him by his father. He wrote for a socialist paper as a young man, and would speak to anyone regarding politics or religion; he was a staunch defender socialist ideas. He really didnt know much about socialism or economics, yet he drew crowds wherever he spoke. Shortly after a democratic revolution in Germany which ended the ruling monarchy, Hitler became involved in propaganda. Hitler was obsessed with a vision that Germans were destined to rule greater Europe. While employed by a propaganda press, he became involved with a right-wing workers party that had similar views as his. He saw the German Workers Party as a vehicle to launch his political career. His oratory skills soon drew crowds (and cash) which filled the ranks of his party from just a handful of people to thousands. The ide...

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Island of Stability - Discovering Superheavy Elements The island of stability is that wondrous place where heavy isotopes of elements stick around long enough to be studied and used. The island is located within a sea of radioisotopes that decay into daughter nuclei so quickly its difficult for scientists to prove the element existed, much less use the isotope for a practical application. Key Takeaways: Island of Stability The island of stability refers to a region of the periodic table consisting of super-heavy radioactive elements that have at least one isotope with a relatively long half-life.The nuclear shell model is used to predict the location of the islands, based on maximizing the binding energy between protons and neutrons.Isotopes on the island are believed to have magic numbers of protons and neutrons that allow them to maintain some stability.Element 126, should it ever be produced, is believed to have an isotope with a long enough half-life that it can be studied and potentially used. History of the Island Glenn T. Seaborg coined the phrase island of stability in the late 1960s. Using the nuclear shell model, he proposed filling the energy levels of a given shell with the optimal number of protons and neutrons would maximize binding energy per nucleon, permitting that particular isotope to have a longer half-life than other isotopes, which did not have filled shells. Isotopes that fill nuclear shells possess what are called magic numbers of protons and neutrons. Finding the Island of Stability The location of the island of stability is predicted based on known isotope half-lives and predicted half-lives for elements that have not been observed, based on calculations relying on the elements behaving like those above them on the periodic table (congeners) and obeying equations that account for relativistic effects. The proof that the island of stability concept is sound came when physicists were synthesizing element 117. Although the isotope of 117 decayed very quickly, one of the products of its decay chain was an isotope of lawrencium that had never been observed before. This isotope, lawrencium-266, displayed a half-life of 11 hours, which is extraordinarily long for an atom of such a heavy element. Previously known isotopes of lawrencium had fewer neutrons and were much less stable. Lawrencium-266 has 103 protons and 163 neutrons, hinting at as-yet-undiscovered magic numbers that may be used to form new elements. Which configurations might possess magic numbers? The answer depends who you ask, because its a matter of calculation and theres not standard set of equations. Some scientists suggest there might be an island of stability around 108, 110, or 114 protons and 184 neutrons. Others suggest a spherical nucleus with 184 neutrons, but 114, 120, or 126 protons might work best. Unbihexium-310 (element 126) is doubly magic because its proton number (126) and neutron number (184) are both magic number. However you roll the magic dice, data obtained from the synthesis of elements 116, 117, and 118 point toward increasing half-life as the neutron number approached 184. Some researchers believe the best island of stability might exists at much larger atomic numbers, like around element number 164 (164 protons). Theorists are investigating the region where Z 106 to 108 and N is around 160-164, which appears sufficiently stable with respect to beta decay and fission. Making New Elements from the Island of Stability Although scientists might be able to form new stable isotopes of known elements, we dont have the technology to go much past 120 (work which is currently underway). Its likely a new particle accelerator will need to be constructed that would be capable of focusing onto a target with greater energy. Well also need to learn to make larger amounts of known heavy nuclides to serve as targets for making these new elements. New Atomic Nucleus Shapes The usual atomic nucleus resembles a solid ball of protons and neutrons, but atoms of elements on the island of stability may take new shapes. One possibility would be a bubble-shaped or hollow nucleus, with the protons and neutrons forming a sort of shell. Its hard to even imagine how such a configuration might affect the properties of the isotope. One thing is certain, though... there are new elements yet to be discovered, so the periodic table of the future will look very different from the one we use today.

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You can decide the topic whatever you want by those requirements I posted - Essay Example The setting is desolate apart from a single person in the picture who contributes to the strangeness of the place. The person in white in the picture looks on and has no prejudged expression. It is unwelcoming for anyone to be represented in that manner (Harding 1). The human figure seems to reveal more than the empty feeling probably that the place is not meant for the public. On the other hand, yellow color is a celebratory affiliated color and could be used to mean a place to feel free and merry. From the stillness of the objects and person on the image begets the entire notion and drives the thinking of â€Å"what went wrong†. At night people like to get together before, they retire to their home that is evidently not the case in the painting. The artist was questioning the situation and sent out a clear message (Harding 1). The worst illustration the image brings forth is from the colorations on the table. The image uses a green billiard table that made use of a darker black color. The combination of black and green in itself is a scary affair, leave alone making it thick black and a shimmering green. When one puts into perspective the color mix and expressions in the film, nobody wants to be there because this is not a welcoming place (Harding 1). A stark black in the mix with a white colored clock cannot be missed from the background, and one can clearly discern the time that is a quarter after the midnight mark. To crown the encounter the image terribly expresses human passion by putting together red and the green color. Van uses the yellow wall to give on to blood red wall inclined and raised up to the ceiling that is painted with an obtrusive green (Harding 1). The hanging light bright in sulphuric yellow spreading it all across the room and surrounded by the Vincent’s wheel hunch over in the image in the late-night

Guanxi and Ethical Judgement Research Paper Example | Topics and Well Written Essays - 2250 words

Guanxi and Ethical Judgement - Research Paper Example Problem Statement: The study focused on the determination of the impact of the use guanxi concept in the Chinese organizational managements and the effects on the ethical standards and judgement of the organization. Approach: The research has been a secondary source based research and obtained its materials and understanding from the earlier researches conducted on the concerned topic. Results: It has been obtained from the study that the concept of guanxi has an extreme significance in the management of organizations, particularly with respect to the Chinese organizations. Conclusion: Although there are certain negative aspects of following the concept of guanxi, yet from the study it has been concluded that the concept is an essential factor for the Chinese organizations that have records of success stories from using the guanxi concept and maintaining enhanced interpersonal relationships. Discussion: The study reflected that if the misuse of the concept can be controlled, then the concept would prove to be an efficient and successful one not only for the Chinese organizations but for every other organization. If the world of business is considered, it can be realized that different decisions are taken within the managements that involve the relations that are prevailing among the organizational members. By Guanxi, it is referred to a unique form of relationship that involves reliance, favour, dependence and adjustment between the individuals thus enabling efficient decision making processes that are based on internal relationships. Theorists have speculated and mentioned that this could be used as an instrument for marketing as well since it is involves decisions related to the performance of marketing and the business as a whole. However, there are other theorists who focused on different views and reflected that guanxi if followed at a personal level might lead to unethical behaviour (Chan, Cheng & Szeto, 2002, p.327). Guanxi believed to be capable of leading organizational members to unethical practices; there are severe concerns for the ethical considerations for the business practice s in the Western countries. However, when China is considered for research, it has been observed that the Chinese organizations consider guanxi as an ethical practice (Chan, Cheng & Szeto, 2002, pp.327-328). Guanxi in China is recognized as a major activity in its world of business as well as the society. Guanxi had been realized and introduced in the management policies of Chinese organizations intending to cope with the ever-changing business environment. Although the concept of guanxi has not been clear with respect to China, yet, the process is considered as a realistic way of bringing accord between the different organizational members (Wong, Wong & Wong, 2010, pp.2142-2143). The current research focuses on the practice of guanxi and its relation to ethical judgement in the context of Chinese management behaviour. Literature Review and Propositions Development: Several studies have been conducted on the business ethics practice in Chinese organizations and the use of guanxi in the management policies among the Chinese organizational members. Other researchers who had conducted studies on the business ethics in China focused on how the practice of ethics developed in the country. Earlier the concept of ethics did not have any practical implication. However, their studies imply that ethical practice has now developed to a great extent and it is a part of the organizational management in the Chinese business world. Al-Khatib, Vollmers and Liu however mentioned that there has been a huge decline in the moral standards of the

Advantages of Public Transport Essay Example for Free

Advantages of Public Transport Essay Public transport can be defined as a system of vehicles such as buses and trains which operate at regular times on fixed routes and are used by the public . In Malaysia , the number of vehicle on the road has been increased in every year . It shows that the public now is affordable to have at least a motorcycle as their daily transport rather than use the public transport. The public should not use the public transport because the risk of being the criminal victim will increased , the people need to wait a long time for the public transport and the public cannot have comfort in their journey to their destination . Firstly , the disadvantages of using public transport is the risk of being the criminal victim is high . Many criminal case is being reported is causes when the public using this kind of transport . Raped and snatch crime is the most common cases that causes by the public transport . As example , when a woman used the public transport such as bus lonely , she will sit beside someone that she do not know the background,behavior or its intention to her . It is also dangerous when a person in a crowded train, many people aroud her will take advantage to snatch her wallet unconsciously. In addition , when using the public transport , people cannot have a comfortable journey to their destination . Some of the public transport such as bus is usually dirty and smelly . It will make the passenger uncomfortable due to that condition instead they using their own car . Beside that . hen there is too much passenger in a train or bus , it is impossible to have a seat although they pay same fare as well as other people. Some special people such as disabled person and old folks may be treated bad when they are in the public transport . Moreover , the disadvantages of using public transport is the people need to wait for a long time to have a bus or train . People will waste their time during they waiting for the public transport instead they used their own transport to go whenever they desired anytime . As example , when a person is having an emergency such as death in the family while he using a public transport , it will be take a long time for him to reach his destination on the time . However, there is an advantage when using the public transport in which it will prevent the environment from pollution such as air or land . Furthermore, when using the public transport , the traffic jam in a city also can be reduced at the same time because the causes of the traffic jam is when there is too much vehicle entering the city. When there is too much vehicle , the percentage or risk of an accident to occur is also high. As the conclusion , the usage of public transport is more contributed to the disadvantages to us. People should emphasize and realize that when they using the public transport ,risk of being the criminal victim will increased , the people need to wait a long time for the public transport and the public cannot have comfort in their journey to their destination.